“One cannot live on only light bulbs, one lives on innovations,” says Ernesto Gismondi, President of Artemide, a company synonymous with innovation, design and the “Made in Italy” brand. Founded in the 1960s Artemide is probably one of the best known lighting brands in the world with their lights considered to be icons in the world of contemporary design, exhibited in many museums of modern art such as MoMA in New York and the Victoria and Albert Museum in London. Research, innovation and technology, the use of environmentally sustainable materials and a deep-rooted devotion to design are the principles which distinguish Artemide. “Today the light project must offer a better alternative to what we already have, an “Interactive Design” between borders of technology and the humanistic contemporary culture.” Carlotta de Bevilacqua, Vice President and CEO